E-Alternative Solutions to Bring Breakthrough Innovation to the E-Cigarette and Vapor Market

Global CPG Veteran Jacopo D'Alessandris appointed President
Feb 23, 2015, 10:16 EDT from E-Alternative Solutions

JACKSONVILLE, Fla., Feb. 23, 2015 – Jacksonville-based Swisher International announces the formation of a new company, E-Alternative Solutions (EAS). As a sister company to Swisher, EAS is focused on developing, marketing and distributing electronic vaping solutions in the fast growing e-alternative market. John Miller, Swisher Sr. VP Sales and Marketing, will also serve as the CEO of EAS.

“We have been carefully reviewing the e-cigarette space for a while through market research, customer feedback and in-depth reviews of the technological landscape; thanks to Swisher International’s world-class capabilities in combination with the best-in-class team we are assembling to lead EAS, we have the ambition to become a market leader in the evolving e-alternative category – just as Swisher has in the tobacco market for over 150 years,” said Miller.

Miller also announced Jacopo D’Alessandris as the new EAS president. D’Alessandris has almost 20 years of marketing and general management experience in consumer packaged and electronics goods products. Most recently he served as chief marketing officer for the consumer division of Philips North America. Prior to joining Philips in 2006, D’Alessandris was a global executive at L’Oréal for 10 years in various leadership roles in Europe and Latin America.

“I am excited to join the Swisher family to lead its sister company EAS,” said D’Alessandris. “The e-cigarette and vapor space has been growing rapidly but is still in its infancy. Breakthrough technology and innovative marketing, coupled with Swisher’s expertise in the tobacco space will be the key ingredients I will focus on to build EAS’ success.”

Initially, EAS will offer two proprietary liquid vapor (“vape”) product lines. The products are currently being tested in select markets and sold online. These liquids, which are used in electronic vapor devices, are manufactured in the U.S. using exceptional ingredients and the highest levels of quality control.

About Swisher International
Swisher International, Inc. is a leading tobacco manufacturer whose cigars, filtered cigars and smokeless tobacco brands include the largest-selling cigar brand in the world. Swisher International, Inc. is headquartered in Jacksonville, FL and also has manufacturing facilities in Wheeling, WV and Santiago, Dominican Republic. For more information visit

About E-Alternative Solutions
E-Alternative Solutions (EAS) is a sister company of Swisher International. EAS develops, markets and distributes vaping products that are manufactured with the highest level of quality control, innovation and commitment to its consumers. For more information visit,, and

Maria Coppola, APR, CPRC


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